La Roux, for the next chapter of you.
From one mother to another.
Becoming a mother changes everything—including how you move through the world.
In the early days, everything revolves around the baby. And while that’s beautiful, it can also leave little space for you—to feel supported, to feel seen, to feel like yourself in this new chapter.
That’s why I created La Roux.
Named after my first child, Roux, these products were born from the tiny, chaotic, beautiful moments of early motherhood—the ones no one really prepares you for. The texts I sent to myself trying to remember which side I last nursed on. The scent sensitivities that made me toss out every perfume I used to love. The week I spent pumping in business attire at grad school with a blue cooler bag I loathed. Every product I’ve designed came from one simple question: what would have made this moment easier, calmer, or more beautiful?
La Roux is here to meet you in your reentry. That quiet, profound moment when you're stepping back into the world—not as the person you were before—but as the woman motherhood has forged. You deserve to feel held, honored, and whole. And I hope La Roux helps you do just that.
Shaylin Clay is the founder of La Roux, a brand redefining the postpartum experience with products that blend practicality, beauty, and emotional support. A mother of three, Shaylin spent over a decade in New York City working in real estate finance, running a childcare agency, and investing in property. She holds a master’s degree in finance from Georgetown and now lives in upstate New York, where she continues to build what she wished existed for women like her.
