La Roux, for the next chapter of you.
From one mother to another.
Becoming a mother changes everything—including how you move through the world.
In the early days, everything revolves around the baby. And while that’s beautiful, it can also leave little space for you—to feel supported, to feel seen, to feel like yourself in this new chapter.
That’s why I created La Roux.
Named after my first child, Roux, these products were born from the tiny, chaotic, beautiful moments of early motherhood—the ones no one really prepares you for. The texts I sent to myself trying to remember which side I last nursed on. The scent sensitivities that made me toss out every perfume I used to love. The week I spent pumping in business attire at grad school with a blue cooler bag I loathed. Every product I’ve designed came from one simple question: what would have made this moment easier, calmer, or more beautiful?
La Roux is here to meet you in your reentry. That quiet, profound moment when you're stepping back into the world—not as the person you were before—but as the woman motherhood has forged. You deserve to feel held, honored, and whole. And I hope La Roux helps you do just that.
Shaylin Clay is the founder of La Roux, a brand redefining the postpartum experience with products that blend practicality, beauty, and emotional support. A mother of three, Shaylin spent over a decade in New York City working in real estate finance, running a childcare agency, and investing in property. She holds a master’s degree in finance from Georgetown and now lives in upstate New York, where she continues to build what she wished existed for women like her.
La Roux provides products for postpartum women that aim to ease the transition back into the world after bringing life into it. We see you mom, and we’ve got your back.
Experience our Products
A calming, nourishing, and 100% natural scent, thoughtfully crafted to meet you where you are—in the quiet chaos of new motherhood, and the everyday moments that follow.
Infused with essential oils of orange, cedarwood, eucalyptus, and clove, this fragrance is designed to ground and refresh without overwhelming. Subtle, warm, and clean, it’s safe for skin-to-skin contact—so you can wear it with confidence, even while holding your baby close.
100% natural
Essential oil–based
Safe for mom and baby
Available in both roller and spray applicators
Soft enough for early mornings. Beautiful enough for reentry into the world.
No more second guessing. Let the Breastfeeding Bracelet do the remembering for you.
Simply slide the heart to the left or right after each feed or pump, so you’ll always know exactly where you left off — stylishly and effortlessly.
A classic white cotton cap with a modern, elevated aesthetic. The Marlowe Cap features an embroidered La Roux crest, available in two signature tones: soft periwinkle or deep hunter green.
Pre-curved brim
Adjustable strap for a custom fit
Lightweight
White cap with tonal embroidered LR crest in Periwinkle or Hunter Green
Minimal, refined, and endlessly wearable—perfect for adding a polished touch to your everyday look.
No need to lug around a frumpy diaper or cooler bag - This work-ready tote bag boasts an insulated compartment to protect both your laptop and keep your pumped milk cold!
Designed for the modern mom on the go, our Flynn Work-Ready Tote Bag is the perfect blend of style, functionality, and practicality. Whether you’re heading back to work, running errands, or managing daily tasks, this functional tote has you covered.
Half Insulated Design: Perfect for storing milk after pumping out in the wild, or to keep bottles and food cool during a long travel day.
Spacious & Versatile: Ample room to store your essentials— milk bottles, breast pump, work documents, a laptop.
Durable & Stylish: Made from high-quality, long-lasting materials, this bag is both practical and chic. Its neutral design easily pairs with any outfit, offering an effortless yet fashionable solution to your busy lifestyle.
Comfortable to Carry: With strong, padded straps, this tote is designed for all-day comfort.